Scales

Breach of Promise

The Breach of Promise scale is a robust psychometric instrument measuring consumer and client perceptions...

September 24, 2026 • Dr. Mohammed Looti
Scales

Relational Benefits (Social) (RB)

A comprehensive academic evaluation of the Relational Benefits (Social) (RB) scale, measuring perceived interpersonal warmth,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Demotion (Customer Status) (DEM)

The Demotion (Customer Status) (DEM) scale, developed by Wagner, Hennig-Thurau, and Rudolph (2009), is a...

September 17, 2026 • Dr. Mohammed Looti