Scales
Video Program Enjoyment
A psychometric review of the Video Program Enjoyment scale (Corkindale, Neale, & Bellman, 2023), assessing...
# product placement
6 results
Scales
Television Character/Product Association (TCPA)
A comprehensive psychometric guide to the Television Character/Product Association (TCPA) scale, developed by Cristol Antonia...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Product/Story Connection (PSC)
An in-depth psychometric review of the Product/Story Connection (PSC) scale developed by Pamela M. Homer...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Product Placement Attitude (PPA)
A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Television Program Global Attitude (TPGA)
A comprehensive psychometric guide to the Television Program Global Attitude (TPGA) scale developed by Cristel...
September 16, 2026
•
Dr. Mohammed Looti
Scales
TV Program Connectedness Scale
The TV Program Connectedness Scale (TVCS) is a 16-item psychometric instrument developed by Russell, Norman,...
September 11, 2026
•
Dr. Mohammed Looti