Scales

Rated Product Evaluation

The Rated Product Evaluation scale is a validated 3-item psychometric measure introduced by Derick F....

September 24, 2026 • Dr. Mohammed Looti
Scales

Momentary Affect During Product Evaluation

The Momentary Affect During Product Evaluation scale is a 4-item semantic-differential instrument developed by Chang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Taste Evaluation (TE)

A comprehensive psychometric review of the Taste Evaluation (TE) scale developed by Joan Meyers-Levy and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Taste-Fattening Belief

The Taste-Fattening Belief (TFB) scale is a 3-item psychometric measure developed by Desai and Ratneshwar...

September 16, 2026 • Dr. Mohammed Looti
Scales

High-Technology Product Attitude (HTPA)

A comprehensive psychometric review of the High-Technology Product Attitude (HTPA) scale, an authentic 13-item semantic...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Product Durability (PPD)

A comprehensive psychometric guide to the Perceived Product Durability (PPD) scale developed by Jiang et...

September 12, 2026 • Dr. Mohammed Looti