Scales

Novelty of the Product

An in-depth academic review of the Novelty of the Product Scale by Sheehan and Dommer...

September 23, 2026 • Dr. Mohammed Looti
Scales

Design Ability (DSAB)

A comprehensive academic analysis of the Design Ability Scale (DSAB) developed by Moreau, Bonney, and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward a Self-Designed Product

A psychometric review of the Attitude Toward a Self-Designed Product (ATSDP) scale (Moreau, Bonney, &...

September 18, 2026 • Dr. Mohammed Looti
Scales

Product Design Scale (PDS)

The Product Design Scale (PDS), developed by Homburg, Schwemmle, and Kuehnl (2015), measures consumers' holistic...

September 18, 2026 • Dr. Mohammed Looti
Scales

Product Visual Aesthetic Evaluation (PVAE)

A comprehensive academic analysis of the Product Visual Aesthetic Evaluation (PVAE) scale, exploring its theoretical...

September 16, 2026 • Dr. Mohammed Looti
Scales

Affective Product Attachment (APA)

A comprehensive academic psychometrics review of the Affective Product Attachment (APA) scale developed by McAlexander,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Aesthetic Design Appeal (PADA)

A comprehensive psychometric analysis of the Product Aesthetic Design Appeal (PADA) scale, developed by Kaiser,...

September 12, 2026 • Dr. Mohammed Looti