Scales
Value of the Product
A comprehensive psychometric review of the Value of the Product scale (Yao, Oppewal, & Wang,...
# Pricing Strategy
14 results
Scales
Product Perishability
An in-depth academic examination of the Product Perishability scale developed by Alavi et al. (2020),...
September 23, 2026
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Dr. Mohammed Looti
Scales
Negotiation Risk
A comprehensive psychometric review of the Negotiation Risk scale (Alavi et al., 2020), detailing its...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Pricing Strategy (Effort) (APSE)
The Attitude Toward the Pricing Strategy (Effort) (APSE) is a psychometrically validated three-item instrument measuring...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Pricing Strategy (Control) (APSC)
Comprehensive academic overview of the Attitude Toward the Pricing Strategy (Control) (APSC) scale by Wang,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward Negotiating Prices (ATNP)
A psychometric review of the Attitude Toward Negotiating Prices (ATNP) scale, evaluating its theoretical framework,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward a Low Price Guarantee (Protection Focus) (ALPGP)
The Attitude Toward a Low Price Guarantee (Protection Focus) (ALPGP) is a 3-item psychometric instrument...
September 18, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward a Low Price Guarantee (Information Focus) (ALPGI)
A psychometric review of the Attitude Toward a Low Price Guarantee (Information Focus) (ALPGI) scale,...
September 18, 2026
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Dr. Mohammed Looti
Scales
Value of Win-Back Offer (VOWB)
The Value of Win-Back Offer (VOWB) scale is a 10-item psychometric instrument adapted from Grewal,...
September 17, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward Prices (Allocative Effects) (ATP)
A comprehensive academic analysis of the Attitude Toward Prices (Allocative Effects) (ATP) scale developed by...
September 17, 2026
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Dr. Mohammed Looti
Scales
Coupon Promotion Attitude (CPA)
A comprehensive academic psychometric review of the Coupon Promotion Attitude (CPA) scale developed by Priya...
September 16, 2026
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Dr. Mohammed Looti
Scales
Perceived Company Price-Value Ratio (CPVR)
A comprehensive academic analysis of the Perceived Company Price-Value Ratio (CPVR) scale developed by Habel...
September 12, 2026
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Dr. Mohammed Looti