Scales Loyalty (Willingness to Pay More) (LOY) The Loyalty (Willingness to Pay More) (LOY) scale, developed by Tim Jones and Shirley F.... September 17, 2026 • Dr. Mohammed Looti
Scales Price Premium Loyalty Intention (PPLI) A comprehensive academic analysis of the Price Premium Loyalty Intention (PPLI) scale developed by Habel... September 12, 2026 • Dr. Mohammed Looti
Scales Retail Store Loyalty Intentions (RSLI) A comprehensive academic guide to the Retail Store Loyalty Intentions (RSLI) scale, a psychometrically validated... September 12, 2026 • Dr. Mohammed Looti