Dictionary

Advertisement: The Psychology of Persuasion

Explore a comprehensive academic analysis of advertising, covering its psychological underpinnings, theoretical models of persuasion,...

October 6, 2026 • Dr. Mohammed Looti
Scales

Generalised Belief Measure (GBM)

The Generalised Belief Measure (GBM) is a seminal 6-item semantic differential scale developed by James...

October 1, 2026 • Dr. Mohammed Looti
Scales

Perceived Source Expertise

A comprehensive academic analysis of the Perceived Source Expertise scale developed by D'Angelo and Valsesia...

September 24, 2026 • Dr. Mohammed Looti
Scales

Threat to Freedom

An in-depth academic examination of the 3-item Threat to Freedom scale (Bertini & Aydinli, 2020),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Self-Referencing (SR-H)

A comprehensive psychometric overview of the Self-Referencing (SR-H) scale developed by Hartmann, Heitmann, Schamp, and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Generalized Belief Measure

The Generalized Belief Measure (GBM) is a 5-item semantic differential scale developed by James C....

September 23, 2026 • Dr. Mohammed Looti
Scales

New Information Affecting the Decision

A comprehensive academic analysis of the New Information Affecting the Decision scale (Hochstein et al.,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Ad Mental Simulation (Outcome) (AMSO)

Comprehensive psychometric profile of the Ad Mental Simulation (Outcome) (AMSO) scale developed by Cian, Longoni,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Confidence (General) (CONF)

The Confidence (General) (CONF) Scale is an authoritative four-item psychometric instrument developed by Briñol, Petty,...

September 18, 2026 • Dr. Mohammed Looti