Scales

Flattery

A comprehensive academic analysis of the Flattery Scale introduced by Hess et al. (2020), detailing...

September 23, 2026 • Dr. Mohammed Looti
Scales

Authenticity of the Review (AUTRV)

The Authenticity of the Review (AUTRV) scale is a 3-item psychometric measure created by Zhe...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Support of Fair Trade (BRSFT)

An in-depth psychometric review of the Brand Support of Fair Trade (BRSFT) scale (Kim &...

September 23, 2026 • Dr. Mohammed Looti
Scales

Consumer Marketplace Bargaining Confidence

A psychometric review of the Consumer Marketplace Bargaining Confidence (CMBC) scale developed by Bearden, Hardesty,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Placement Attitude (PPA)

A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertising Skepticism (ADSK)

A comprehensive psychometric guide to the Advertising Skepticism Scale (ADSK) developed by Carl Obermiller and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Positive Mood (AEPM)

The Ad-Evoked Positive Mood (AEPM) scale is an academic psychometric tool developed by Rohini Ahluwalia...

September 16, 2026 • Dr. Mohammed Looti
Scales

Greenwashing Ad Perception (GAP)

A comprehensive psychometric overview of the Greenwashing Ad Perception (GAP) scale developed by Schmuck, Matthes,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Source Aggressiveness (PSA)

The Perceived Source Aggressiveness (PSA) scale is a 3-item semantic differential psychometric tool adapted by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Interpersonal Suspicion (IPS)

A comprehensive psychometric guide to the Interpersonal Suspicion (IPS) scale developed by Packard, Gershoff, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Pricing Tactic Persuasion Knowledge Scale

The Pricing Tactic Persuasion Knowledge Scale (PTPK) is a validated 16-item psychometric measure developed by...

September 11, 2026 • Dr. Mohammed Looti