Scales

Value of the Product

A comprehensive psychometric review of the Value of the Product scale (Yao, Oppewal, & Wang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Value of the Transaction (VOTT)

Comprehensive academic review of the Value of the Transaction (VOTT) scale developed by Clara Agustin...

September 17, 2026 • Dr. Mohammed Looti
Scales

Price-Value Appraisal (PVA)

A psychometric review of the Price-Value Appraisal (PVA) scale by Rashmi Adaval and Kent B....

September 16, 2026 • Dr. Mohammed Looti
Scales

Comparative Object Valuation (COV)

A comprehensive psychometric guide to the Comparative Object Valuation (COV) scale, developed by Smith, Newman,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Brand Affordability Perception (BAP)

The Brand Affordability Perception (BAP) scale is a 3-item psychometric measurement tool adapted by De...

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer Transaction Value Scale

Comprehensive academic overview of the Customer Transaction Value Scale (CTVS) developed by Karpen, Bove, Lukas,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Luxury Value Perception Scale

The Luxury Value Perception Scale (LVPS), created by Wiedmann, Hennigs, and Siebels (2009), measures consumer...

September 5, 2026 • Dr. Mohammed Looti