Scales
Similarity to Other People
The Similarity to Other People scale is an empirically validated 3-item psychometric measure developed by...
# perceived similarity
4 results
Scales
Homophily Scales (Old version)
A psychometric review of the original Homophily Scales developed by James C. McCroskey, Virginia P....
September 18, 2026
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Dr. Mohammed Looti
Scales
Similarity to Others in a Group (STOI)
A comprehensive academic and psychometric review of the Similarity to Others in a Group (STOI)...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Sponsorship Image Congruence Scale (SPONSCONG)
The Sponsorship Image Congruence Scale (SPONSCONG) is a four-item psychometric instrument developed by Ravi Pappu...
September 12, 2026
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Dr. Mohammed Looti