Scales
Situational Stimulation Preference (SSP)
The Situational Stimulation Preference (SSP) scale is a 3-item psychometric measure assessing momentary desires for...
# optimum stimulation level
6 results
Scales
Brand Switching Tendency (BSWT)
The Brand Switching Tendency (BSWT) scale, developed by Coulter, Price, and Feick (2003), is a...
September 16, 2026
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Dr. Mohammed Looti
Scales
Exploratory Tendencies in Consumer Behavior Scales (ETCBS)
The Exploratory Tendencies in Consumer Behavior Scales (ETCBS), established by P. S. Raju in 1980,...
September 11, 2026
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Dr. Mohammed Looti
Scales
Arousal Seeking Tendency Scale (AST)
A comprehensive psychometric review of the Arousal Seeking Tendency Scale (AST) developed by Mehrabian and...
September 11, 2026
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Dr. Mohammed Looti
Scales
Exploratory Buying Behaviour Tendencies Scale
The Exploratory Buying Behaviour Tendencies Scale (EBBT), developed by Hans Baumgartner and Jan-Benedict E. M....
September 7, 2026
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Dr. Mohammed Looti
Scales
Variety Seeking Tendency Scale (VARSEEK)
The Variety Seeking Tendency Scale (VARSEEK) is an 8-item psychometric instrument measuring intrinsic motivation to...
September 5, 2026
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Dr. Mohammed Looti