Scales Customer Engagement and Sharing Behaviors–Model Inventory A psychometric review of the Customer Engagement and Sharing Behaviors–Model Inventory (CESBM), examining curvilinear relationships... September 27, 2026 • Dr. Mohammed Looti
Scales Customer Non-Transactional Values Measure The Customer Non-Transactional Values Measure (Shin & Perdue, 2023) is a 15-item psychometric instrument evaluating... September 27, 2026 • Dr. Mohammed Looti