Scales Anticipated Retail App Attitude A comprehensive psychometric guide to the Anticipated Retail App Attitude scale, examining its theoretical foundations,... September 24, 2026 • Dr. Mohammed Looti
Scales Branded App Usability: Personalisation (BAU-P) The Branded App Usability: Personalisation (BAU-P) subscale is a psychometric tool developed by Baek and... September 12, 2026 • Dr. Mohammed Looti