Scales
Ad Message Concreteness
An in-depth academic review of the Ad Message Concreteness scale, examining its theoretical roots in...
# Message Framing
7 results
Scales
Attitude Toward the Ad (Prevention Focus) (ATADPREV)
Comprehensive academic overview of the Attitude Toward the Ad (Prevention Focus) (ATADPREV) scale by Laurie...
September 23, 2026
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Dr. Mohammed Looti
Scales
Ad Message Focus (Self vs. Social) (AMFS)
A comprehensive academic psychometric guide to the Ad Message Focus (Self vs. Social) (AMFS) scale,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Anxiety (General) (ANXG)
A comprehensive academic analysis of the Anxiety (General) (ANXG) scale developed by Maheswaran and Meyers-Levy...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Mammogram Intention (MAMINT)
A comprehensive academic analysis of the Mammogram Intention (MAMINT) scale developed by Keller, Lipkus, and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Gain-Loss Framing Perception (AGLFP)
A comprehensive psychometric review of the Ad Gain-Loss Framing Perception (AGLFP) scale developed by Baek...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Recycling Attitude (RecycAtt)
A comprehensive psychometric guide to the Recycling Attitude (RecycAtt) scale, a 4-item semantic differential instrument...
September 12, 2026
•
Dr. Mohammed Looti