Scales Iconicity with Fiction (ICONFIC) The Iconicity with Fiction (ICONFIC) scale, developed by Kent Grayson and Radan Martinec (2004), is... September 16, 2026 • Dr. Mohammed Looti
Scales Product Placement Attitude (PPA) A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,... September 16, 2026 • Dr. Mohammed Looti