Scales
Emotional Flow Scale (EFS)
The Emotional Flow Scale (EFS) is a validated 6-item psychometric assessment developed by Fitzgerald et...
# media psychology
12 results
Scales
Attitude Toward the Ad (Humorous) (ATAD-H)
A detailed psychometric examination of the Attitude Toward the Ad (Humorous) (ATAD-H) scale, developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward In-Game Advertising (Realism Enhancement) (ATIGA-R)
A comprehensive psychometric guide to the Attitude Toward In-Game Advertising (Realism Enhancement) (ATIGA-R) scale by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward In-Game Advertising (General) (ATIGA-G)
Comprehensive academic guide to the Attitude Toward In-Game Advertising (General) (ATIGA-G) scale, developed by Karolien...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Transportation
A comprehensive psychometric analysis of the Transportation (TRA) Scale adapted by Chingching Chang, measuring narrative...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Product/Story Connection (PSC)
An in-depth psychometric review of the Product/Story Connection (PSC) scale developed by Pamela M. Homer...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Involvement with Television Character (IWTC)
A comprehensive psychometric review of the Involvement with Television Character (IWTC) scale developed by Alan...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Positive Ad Affect (Dutch) (PAAD)
The Positive Ad Affect (Dutch) (PAAD) scale is an 8-item psychometric instrument developed by Moorman,...
September 16, 2026
•
Dr. Mohammed Looti
Theories
Uses and Gratifications Theory – Elihu Katz, Jay G. Blumler, & Michael Gurevitch
A comprehensive academic analysis of Uses and Gratifications Theory as established by Elihu Katz, Jay...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Sexual Liberalism in Media Scale (SLMS)
A comprehensive academic analysis of the Sexual Liberalism in Media Scale (SLMS) developed by Mittal...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Parasocial Interaction Theory – Donald Horton & R. Richard Wohl
A comprehensive academic analysis of Horton and Wohl's parasocial interaction theory, examining mediated intimacy, theoretical...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Parasocial Interaction Scale (PSI)
A comprehensive academic guide to the Parasocial Interaction Scale (PSI) developed by Rubin, Perse, and...
September 5, 2026
•
Dr. Mohammed Looti