Scales

Product Utilitarian Function (PUTF)

The Product Utilitarian Function (PUTF) scale is a 6-item psychometric instrument developed by Grewal, Mehta,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Customer Journey Effectiveness (CJE)

The Customer Journey Effectiveness (CJE) scale is a 4-item psychometric measure developed by Kuehn, Jozic,...

September 12, 2026 • Dr. Mohammed Looti
Scales

ACSI Brand Satisfaction (ACSI-BS)

A comprehensive psychometric review of the ACSI Brand Satisfaction (ACSI-BS) subscale, detailing its theoretical foundation,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Reviewer Effort Perception (REP)

The Reviewer Effort Perception (REP) scale is a psychometric instrument designed to evaluate reader perceptions...

September 12, 2026 • Dr. Mohammed Looti
Scales

Retail Store Loyalty Intentions (RSLI)

A comprehensive academic guide to the Retail Store Loyalty Intentions (RSLI) scale, a psychometrically validated...

September 12, 2026 • Dr. Mohammed Looti
Scales

Word-of-Mouth Likelihood Scale (WOMG)

Comprehensive academic overview of the Word-of-Mouth Likelihood Scale (WOMG) developed by Yinlong Zhang, Lawrence Feick,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Company Product Purchase Intention Scale

The Company Product Purchase Intention Scale (COPURINT) is a validated 3-item psychometric measure developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Hedonic Shopping Orientation Scale

A psychometric review of the Hedonic Shopping Orientation Scale (HESO), evaluating its theoretical foundations, structural...

September 12, 2026 • Dr. Mohammed Looti
Scales

Comparative Brand Attitude Scale (CBAS)

An in-depth academic examination of the Comparative Brand Attitude Scale (CBAS), developed by Barone and...

September 12, 2026 • Dr. Mohammed Looti