Dictionary
Advertising Psychology: The Science of Persuasion
Explore advertising psychology: the behavioral science examining how promotional messages, cognitive heuristics, and emotional appeals...
# Marketing Psychology
4 results
Scales
Ad Message Concreteness
An in-depth academic review of the Ad Message Concreteness scale, examining its theoretical roots in...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Customer Orientation of the Company (COOC)
Comprehensive academic guide and psychometric analysis of the Customer Orientation of the Company (COOC) scale...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward a Purchase Offer (APO)
A comprehensive psychometric guide to the Attitude Toward a Purchase Offer (APO) scale, developed by...
September 12, 2026
•
Dr. Mohammed Looti