Scales
Perceived Ad Motivational Orientation
A psychometric evaluation of the Perceived Ad Motivational Orientation scale (Bauer & Johnson, 2023), assessing...
# Marketing Ethics
13 results
Scales
Review Writing Pressure
A comprehensive academic review of the Review Writing Pressure scale (Garnefeld et al., 2021), examining...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Deceptive) (ATAD-D)
A comprehensive psychometric guide to the Attitude Toward the Ad (Deceptive) (ATAD-D) scale developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
CSR Motive Attributions (Egoistic) (CSRME)
The CSR Motive Attributions (Egoistic) scale (CSRME) is a psychometric instrument measuring stakeholder perceptions that...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Customer Data Vulnerability Scale (CDVS)
A comprehensive academic psychometric profile of the Customer Data Vulnerability Scale (CDVS) developed by Martin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Cause-Related Marketing Motive Attributions (Egoistic) (CRMM)
A psychometric review of the Cause-Related Marketing Motive Attributions (Egoistic) (CRMM) scale developed by Ellen,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Alienation (Consumer) (ALI)
Comprehensive academic guide to the Consumer Alienation from the Marketplace Scale (ALI), developed by Neil...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Sponsor Self-Interest Perception (SSIP)
The Sponsor Self-Interest Perception (SSIP) scale is a three-item psychometric semantic differential instrument developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Company Overseas Labour Practice Attitude (COLPA)
The Company Overseas Labour Practice Attitude (COLPA) scale is a 5-item psychometric instrument developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Corporate Philanthropy Attitude (CPA)
Comprehensive academic overview of the Corporate Philanthropy Attitude (CPA) scale developed by Xie and Keh...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Consumer Discontent Scale
An exhaustive psychometric guide to the Consumer Discontent Scale (CDS) developed by Lundstrom and Lamont...
September 11, 2026
•
Dr. Mohammed Looti