Scales
Customer Orientation of the Company (COOC)
Comprehensive academic guide and psychometric analysis of the Customer Orientation of the Company (COOC) scale...
# Market Orientation
10 results
Scales
Firm Performance Scale (Downsizing Context) (FP-D)
A comprehensive psychometric guide to the Firm Performance Scale (Downsizing Context) (FP-D), adapted by Homburg,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Competitor-Related Responsiveness Scale (CORR)
A comprehensive psychometric guide to the Competitor-Related Responsiveness Scale (CORR), developed by Christian Homburg, Milan...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer-Related Responsiveness Scale (CRR)
The Customer-Related Responsiveness Scale (CRR), formulated by Homburg, Grozdanovic, and Klarmann (2007), is a validated...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Competitor Orientation of Affective Organizational System Scale (CoAS)
A psychometric review of the Competitor Orientation of Affective Organizational System Scale (CoAS), developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Competitor Orientation of Cognitive Organizational System Scale (CoCS)
A comprehensive psychometric guide to the Competitor Orientation of Cognitive Organizational System Scale (CoCS) developed...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer Orientation of Affective Organizational System Scale (COAS)
A comprehensive academic psychometric profile of the Customer Orientation of Affective Organizational System Scale (COAS),...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer Orientation Scale (Retail Manager-Rated) (CO-R)
Comprehensive academic psychometric review of the Customer Orientation Scale (Retail Manager-Rated) (CO-R) developed by Homburg,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Market Orientation Scale (MARKOR)
A comprehensive psychometric guide to the Market Orientation Scale (MARKOR) developed by Kohli, Jaworski, and...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Market Orientation Scale (MKTOR)
A psychometric review of Narver and Slater's Market Orientation Scale (MKTOR), covering its theoretical framework,...
September 7, 2026
•
Dr. Mohammed Looti