Scales

Perceived Interpersonal Similarity (PIS)

A comprehensive academic analysis of the Perceived Interpersonal Similarity (PIS) scale, a 3-item psychometric measure...

September 12, 2026 • Dr. Mohammed Looti
Scales

Active Participation (AP)

A comprehensive psychometric overview of the Active Participation (AP) scale (Müller-Stewens et al., 2017), examining...

September 12, 2026 • Dr. Mohammed Looti
Scales

Decision Conflict (DCon)

A comprehensive psychometric review of the Decision Conflict (DCon) scale developed by Morgan K. Ward...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Gain-Loss Framing Perception (AGLFP)

A comprehensive psychometric review of the Ad Gain-Loss Framing Perception (AGLFP) scale developed by Baek...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Message Concrete Construal Level

The Ad Message Concrete Construal Level (AMCL-C) scale is a 3-item psychometric instrument designed to...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Response Publicity Scale

A comprehensive psychometric overview of the Perceived Response Publicity Scale (White, Simpson, & Argo, 2014),...

September 12, 2026 • Dr. Mohammed Looti
Scales

Privacy of Response Scale (PRSP)

The Privacy of Response Scale (PRSP) is an empirical psychometric instrument developed by Todd Green...

September 12, 2026 • Dr. Mohammed Looti
Scales

Felt Power Scale (PWF)

A comprehensive academic guide and psychometric analysis of the Felt Power Scale (PWF) developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Neutral Emotional State Scale

A comprehensive psychometric guide to the Neutral Emotional State Scale (NEUTEMO), measuring subjective emotional neutrality...

September 12, 2026 • Dr. Mohammed Looti
Scales

Argument Strength Scale (ASS)

A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...

September 11, 2026 • Dr. Mohammed Looti