Scales
Sustainability Marketing Commitment Scale
The Sustainability Marketing Commitment Scale (SMCS) is a 7-item psychometric instrument developed by Thu et...
# Macromarketing
3 results
Scales
Consumer Attitudes Toward Marketing and Consumerism Scale
The Consumer Attitudes Toward Marketing and Consumerism Scale (CATMC), developed by Hiram C. Barksdale and...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Socially Responsible Consumption Behavior (SRCB)
Explore the Socially Responsible Consumption Behavior (SRCB) scale developed by John H. Antil (1984). Learn...
September 11, 2026
•
Dr. Mohammed Looti