Scales

Luxury Brand Emotional Essence

An in-depth psychometric analysis of the Luxury Brand Emotional Essence scale, developed by Lidan Xu...

September 24, 2026 • Dr. Mohammed Looti
Scales

Luxuriousness of the Fashion Brands

An in-depth academic examination of the Luxuriousness of the Fashion Brands scale, detailing its psychometric...

September 23, 2026 • Dr. Mohammed Looti
Scales

Purchase Motivation (Expensive Products)

A psychometric review of the Purchase Motivation (Expensive Products) scale developed by Franziska Völckner, evaluating...

September 17, 2026 • Dr. Mohammed Looti