Scales Luxury Brand Emotional Essence An in-depth psychometric analysis of the Luxury Brand Emotional Essence scale, developed by Lidan Xu... September 24, 2026 • Dr. Mohammed Looti
Scales Luxuriousness of the Fashion Brands An in-depth academic examination of the Luxuriousness of the Fashion Brands scale, detailing its psychometric... September 23, 2026 • Dr. Mohammed Looti
Scales Purchase Motivation (Expensive Products) A psychometric review of the Purchase Motivation (Expensive Products) scale developed by Franziska Völckner, evaluating... September 17, 2026 • Dr. Mohammed Looti