Scales
Brand Admirability
A comprehensive psychometric guide to the Brand Admirability scale developed by Septianto, Seo, and Zhao...
# luxury branding
8 results
Scales
Typicality of Message Phrasing (High-End Brand)
Comprehensive academic psychometric review of the Typicality of Message Phrasing (High-End Brand) scale developed by...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Exclusivity) (ATBEX)
A comprehensive academic guide to the Attitude Toward the Brand (Exclusivity) (ATBEX) scale, detailing its...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Brand Status (BRST)
The Brand Status (BRST) scale is an authentic 4-item psychometric measurement tool developed by Jung...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Sophistication (SOP)
The Sophistication (SOP) scale is a psychometric dimension of Jennifer L. Aaker's Brand Personality Framework...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Brand Personality (Sophistication) (BP)
A comprehensive psychometric guide to the Brand Personality (Sophistication) scale by Jennifer L. Aaker (1997),...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Object (Classiness) (ATTO)
A comprehensive academic analysis of the Attitude Toward the Object (Classiness) (ATTO) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Brand Luxury Perception
A comprehensive psychometric guide to the Brand Luxury Perception (BLP) scale developed by Henrik Hagtvedt...
September 12, 2026
•
Dr. Mohammed Looti