Scales

Interest in the Advertised Brand (IITA)

The Interest in the Advertised Brand (IITA) scale is a psychometrically validated three-item Likert instrument...

September 17, 2026 • Dr. Mohammed Looti
Scales

Customer Rage (Retaliatory) (CR)

Comprehensive academic overview of the Customer Rage (Retaliatory) (CR) scale developed by McColl-Kennedy et al....

September 17, 2026 • Dr. Mohammed Looti
Scales

Customer Rage (Displaced Expressions) (CR)

A comprehensive psychometric guide to the Customer Rage (Displaced Expressions) (CR) scale, detailing its theoretical...

September 17, 2026 • Dr. Mohammed Looti
Scales

Competence (COM)

The Competence (COM) scale, developed by La Guardia, Ryan, Couchman, and Deci (2000), evaluates relationship-specific...

September 17, 2026 • Dr. Mohammed Looti
Scales

Budget Constraints (BC)

The Budget Constraints (BC) scale, developed by Joel E. Urbany, Peter R. Dickson, and Rosemary...

September 17, 2026 • Dr. Mohammed Looti
Scales

Religious Attitude Scale

A comprehensive psychometric guide to the Religious Attitude Scale (Poppleton & Pilkington, 1963), covering its...

September 17, 2026 • Dr. Mohammed Looti
Scales

Arousal-Seeking Tendency (AST)

Comprehensive academic overview of the Arousal-Seeking Tendency (AST) scale developed by Dawson, Bloch, and Ridgway...

September 17, 2026 • Dr. Mohammed Looti
Scales

Affective Response to Brand (ARTB)

A psychometric review of the Affective Response to Brand (ARTB) scale developed by Chaudhuri and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Service Personalization Effort (SPE)

Comprehensive psychometric review of the Service Personalization Effort (SPE) scale developed by Burnham, Frels, and...

September 16, 2026 • Dr. Mohammed Looti