Scales
Self/Brand Incongruity (SBI)
The Self/Brand Incongruity (SBI) scale, developed by Katherine White and Darren W. Dahl (2007), is...
# Katherine White
3 results
Scales
National Identity (Self-Concept) (NISC)
The National Identity (Self-Concept) (NISC) scale, introduced by Katherine White and Darren W. Dahl (2007),...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Perceived Response Publicity Scale
A comprehensive psychometric overview of the Perceived Response Publicity Scale (White, Simpson, & Argo, 2014),...
September 12, 2026
•
Dr. Mohammed Looti