Scales
Brand Authenticity (Integrity) (BRAUI)
A comprehensive psychometric review of the Brand Authenticity (Integrity) subscale (BRAUI) developed by Morhart et...
# Integrity
4 results
Scales
Trust (Interpersonal) (TRU)
Comprehensive academic psychometric review of the Trust (Interpersonal) (TRU) scale developed by Grayson, Johnson, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Sponsorship Authenticity Scale (SAS)
The Sponsorship Authenticity Scale (SAS) is a 15-item psychometric instrument measuring consumer perceptions of brand...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Online Trust Scale (OTS)
A comprehensive psychometric review of the Online Trust Scale (OTS) developed by Gefen, Karahanna, and...
September 5, 2026
•
Dr. Mohammed Looti