Scales
Online Parasocial Relationship Scale (PSR)
Comprehensive academic overview of the Online Parasocial Relationship Scale (PSR) developed by Sheng, Kostyk, and...
# influencer marketing
6 results
Scales
Interest in Trying a Featured Brand
Comprehensive academic psychometric profile of the 'Interest in Trying a Featured Brand' scale developed by...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Influencer Genuineness Perception
Explore the Influencer Genuineness Perception scale (Rizzo et al., 2023), evaluating how sensory language shapes...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Perceived Source Aggressiveness (PSA)
The Perceived Source Aggressiveness (PSA) scale is a 3-item semantic differential psychometric tool adapted by...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Parasocial Interaction Scale (PSI)
A comprehensive academic guide to the Parasocial Interaction Scale (PSI) developed by Rubin, Perse, and...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Source Credibility Scale
A comprehensive psychometric review of Ohanian's (1990) Source Credibility Scale, detailing its theoretical foundations, structural...
September 5, 2026
•
Dr. Mohammed Looti