Scales
Attitude Toward a Self-Designed Product
A psychometric review of the Attitude Toward a Self-Designed Product (ATSDP) scale (Moreau, Bonney, &...
# IKEA Effect
2 results
Experiments
Brown The Ikea Effect Experiment – Michael Norton, Daniel Mochon, and Dan Ariely
A comprehensive academic analysis of Norton, Mochon, and Ariely's landmark study on consumer labor, valuation,...
September 12, 2026
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Dr. Mohammed Looti