Scales
Involvement in the Activity (IITA)
The Involvement in the Activity (IITA) scale measures the degree to which a person describes...
# IITA
2 results
Scales
Interest in the Advertised Brand (IITA)
The Interest in the Advertised Brand (IITA) scale is a psychometrically validated three-item Likert instrument...
September 17, 2026
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Dr. Mohammed Looti