Scales Index of Adjustment and Values (IAV) The Index of Adjustment and Values (IAV), developed by Robert E. Bills, Edgar L. Vance,... September 25, 2026 • Dr. Mohammed Looti
Scales Self-Brand Image Congruence A comprehensive psychometric review of the Self-Brand Image Congruence scale, detailing its theoretical foundation, structural... September 24, 2026 • Dr. Mohammed Looti
Theories Self-Discrepancy Theory (Actual, Ideal, Ought Selves) – E. Tory Higgins A comprehensive academic analysis of E. Tory Higgins' Self-Discrepancy Theory, examining actual, ideal, and ought... September 12, 2026 • Dr. Mohammed Looti