Scales

Aesthetic Capital Scale (ACS)

The Aesthetic Capital Scale (ACS; Lin et al., 2024) is an 18-item psychometric instrument evaluating...

September 27, 2026 • Dr. Mohammed Looti
Scales

Booking Channel Preference Scale (BCPS)

The Booking Channel Preference Scale (BCPS) evaluates tourist and traveler preferences across modern travel booking...

September 6, 2026 • Dr. Mohammed Looti
Scales

Customer Delight Scale (CDS-Delight)

The Customer Delight Scale (CDS-Delight) measures customer delight—a high-arousal, intensely positive affective state comprising Joy,...

September 6, 2026 • Dr. Mohammed Looti