Scales
Market Knowledge Scale
A comprehensive psychometric guide to the Market Knowledge Scale (MKTK) developed by Homburg, Artz, and...
# Homburg
9 results
Scales
Firm Performance Scale (Downsizing Context) (FP-D)
A comprehensive psychometric guide to the Firm Performance Scale (Downsizing Context) (FP-D), adapted by Homburg,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Perceived Customer Uncertainty Scale (Downsizing) (PCU-D)
A comprehensive psychometric guide to the Perceived Customer Uncertainty Scale (Downsizing) (PCU-D) developed by Homburg,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Market Performance Scale (Responsiveness Context) (MP-ORS)
A comprehensive academic psychometric profile of the Market Performance Scale (Responsiveness Context) (MP-ORS), examining its...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer-Related Responsiveness Scale (CRR)
The Customer-Related Responsiveness Scale (CRR), formulated by Homburg, Grozdanovic, and Klarmann (2007), is a validated...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Competitor Orientation of Cognitive Organizational System Scale (CoCS)
A comprehensive psychometric guide to the Competitor Orientation of Cognitive Organizational System Scale (CoCS) developed...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Price Consciousness Scale (Retail Manager-Rated) (PC-R)
Comprehensive academic overview of the Price Consciousness Scale (Retail Manager-Rated) (PC-R) developed by Homburg, Hoyer,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Speed of Marketing Integration Scale (SI-MA)
The Speed of Marketing Integration Scale (SI-MA) is an 8-item psychometric instrument developed by Christian...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Identification with the Company (IWTC)
The Identification with the Company (IWTC) scale, developed by Homburg, Wieseke, and Hoyer (2009), is...
September 17, 2026
•
Dr. Mohammed Looti