Scales
Consumer Brand Engagement Scale
A comprehensive psychometric review of the Consumer Brand Engagement (CBE) Scale, detailing its theoretical foundation,...
# Hollebeek
2 results
Scales
Consumer Engagement Scale (CES-Brand)
A comprehensive academic guide to the Consumer Engagement Scale (CES-Brand) developed by Hollebeek, Glynn, and...
September 5, 2026
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Dr. Mohammed Looti