Scales
Persuasiveness of the Ad (POTA)
A comprehensive psychometric overview of the Persuasiveness of the Ad (POTA) scale developed by Smith,...
# Hierarchy of Effects
4 results
Scales
Interest in the Advertised Brand (IITA)
The Interest in the Advertised Brand (IITA) scale is a psychometrically validated three-item Likert instrument...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Receptiveness) (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad (Receptiveness) (ATTA) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Ad Message Involvement (AMI)
Comprehensive academic overview of the Ad Message Involvement (AMI) scale developed by Smith, Chen, and...
September 16, 2026
•
Dr. Mohammed Looti