Scales

Orientation to Happiness Subscale Items

The Orientations to Happiness Scale (OTH) is an 18-item psychometric instrument developed by Christopher Peterson,...

September 26, 2026 • Dr. Mohammed Looti
Scales

Orientations to happiness Scale (OTH)

A comprehensive academic analysis of the Orientations to Happiness Scale (OTH), evaluating its 18 items,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Portrait Values Questionnaire (PVQ)

A comprehensive psychometric overview of the Portrait Values Questionnaire (PVQ-40) developed by Shalom H. Schwartz,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Memorable Tourism Experience Scale (MTE)

An academic guide to the Memorable Tourism Experience Scale (MTE), examining its 7 dimensions, theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

Meaning of Branded Products Scale

The Meaning of Branded Products Scale (MBPS) is a cross-nationally validated psychometric instrument measuring consumer...

September 11, 2026 • Dr. Mohammed Looti