Scales
Attitude Toward the Ad (Believability) (ATAB)
The Attitude Toward the Ad (Believability) (ATAB) scale is a 6-item psychometric instrument using a...
# Green Advertising
3 results
Scales
Attitude Toward “Green” Products (Environmental Benefits)
The Attitude Toward "Green" Products (Environmental Benefits) (ATGPB) scale is a 3-item psychometric tool developed...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand-Evoked Nature Feelings (BENF)
A comprehensive academic psychometric profile of the Brand-Evoked Nature Feelings (BENF) scale, evaluating its theoretical...
September 12, 2026
•
Dr. Mohammed Looti