Scales
Brand Partner Quality Trust (BPQT)
The Brand Partner Quality Trust (BPQT) scale, established by Aaker, Fournier, and Brasel (2004), evaluates...
# Fournier
2 results
Scales
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
September 16, 2026
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Dr. Mohammed Looti