Scales

Ritual Interaction Scale

The Ritual Interaction Scale (RI Scale) is a 17-item psychometric measurement tool grounded in Interaction...

September 28, 2026 • Dr. Mohammed Looti
Scales

Review Helpfulness

A comprehensive psychometric guide to the Review Helpfulness scale (Dai, Chan, & Mogilner, 2020), examining...

September 23, 2026 • Dr. Mohammed Looti
Scales

Purchase Importance

Comprehensive academic overview of the Purchase Importance scale developed by Dai, Chan, and Mogilner (2020),...

September 23, 2026 • Dr. Mohammed Looti
Scales

Engagement in the Experience (ENEX)

The Engagement in the Experience (ENEX) scale is a 3-item psychometric instrument developed by Garbinsky...

September 23, 2026 • Dr. Mohammed Looti
Scales

Shopping Value (Hedonic) (SV)

Comprehensive academic psychometric review of the Shopping Value (Hedonic) (SV) scale developed by Arnold &...

September 17, 2026 • Dr. Mohammed Looti
Scales

Involvement in the Activity (IITA)

The Involvement in the Activity (IITA) scale measures the degree to which a person describes...

September 17, 2026 • Dr. Mohammed Looti
Scales

Hedonic Product Pleasurability (HPP)

A comprehensive psychometric review of the Hedonic Product Pleasurability (HPP) scale developed by Baba Shiv...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Purchase Uniqueness (PPU)

A comprehensive academic guide to the Perceived Purchase Uniqueness (PPU) scale developed by Bastos and...

September 12, 2026 • Dr. Mohammed Looti