Scales
Review Writing Pressure
A comprehensive academic review of the Review Writing Pressure scale (Garnefeld et al., 2021), examining...
# eWOM
12 results
Scales
Review Fairness
An in-depth academic review of the Review Fairness scale developed by Allard, Dunn, and White...
September 23, 2026
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Dr. Mohammed Looti
Scales
Place Attachment
An in-depth academic examination of the Place Attachment scale adapted by Styvén, Mariani, and Strandberg...
September 23, 2026
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Dr. Mohammed Looti
Scales
Online Brand Advocacy Scale (OBA)
A comprehensive psychometric review of the Online Brand Advocacy Scale (OBA), a 16-item instrument developed...
September 23, 2026
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Dr. Mohammed Looti
Scales
Importance of Social Media Sharing Scale (ISMS)
The Importance of Social Media Sharing Scale (ISMS) measures the value potential consumers attach to...
September 23, 2026
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Dr. Mohammed Looti
Scales
Authenticity of the Review (AUTRV)
The Authenticity of the Review (AUTRV) scale is a 3-item psychometric measure created by Zhe...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward Sharing the Information (ATSI)
The Attitude Toward Sharing the Information (ATSI) scale is a 3-item psychometric measure designed to...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward Word-of-Mouth (On-line) (ATWOM)
The Attitude Toward Word-of-Mouth (On-line) (ATWOM) scale is a 6-item psychometric instrument developed by Khare,...
September 18, 2026
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Dr. Mohammed Looti
Scales
Reviewer Credibility
A psychometric review of the Reviewer Credibility (RC) scale developed by Grewal and Stephen (2019),...
September 12, 2026
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Dr. Mohammed Looti
Scales
Review Helpfulness Intent Scale (RWHI)
Comprehensive academic overview of the Review Helpfulness Intent Scale (RWHI), examining its psychometric properties, theoretical...
September 12, 2026
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Dr. Mohammed Looti
Scales
Perceived Review Quality Scale (RVHL)
The Perceived Review Quality Scale (RVHL) measures a reader's cognitive appraisal of online word-of-mouth utility,...
September 12, 2026
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Dr. Mohammed Looti
Scales
eWOM Credibility Scale (eWOM-CRED)
A comprehensive academic analysis of the eWOM Credibility Scale (eWOM-CRED), examining its theoretical foundations in...
September 5, 2026
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Dr. Mohammed Looti