Scales
Attitude Toward the Game Scale (ATGAME)
Comprehensive academic overview of the Attitude Toward the Game Scale (ATGAME), a 6-item semantic differential...
# Evaluative Conditioning
8 results
Scales
Mood (General) (MOO)
A comprehensive academic analysis of the Mood (General) (MOO) scale, examining its psychometric foundations, theoretical...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Disgust Toward Object (DISG)
The Disgust Toward Object (DISG) scale, developed by Terence A. Shimp and Elnora W. Stuart,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Affective Stimulus Evaluation (General) (ASEG)
A psychometric review of the Affective Stimulus Evaluation (General) (ASEG) scale, a 3-item semantic differential...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Affective Stimulus Evaluation (General) (ASEG)
Comprehensive psychometric overview of the Affective Stimulus Evaluation (General) (ASEG) scale developed by Kim, Allen,...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Evaluative Conditioning Experiment – Irene Martin and A.B. Levey
An exhaustive academic analysis of Irene Martin and A.B. Levey's seminal evaluative conditioning experiments, paradigms,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Slogan Attitude (SlogAtt)
A comprehensive academic psychometric profile of the Slogan Attitude (SlogAtt) scale, assessing consumer evaluations of...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Logo Attitude (LogAtt)
A psychometric review of the Logo Attitude (LogAtt) scale, developed by Ivar Vermeulen and Camiel...
September 12, 2026
•
Dr. Mohammed Looti