Scales

Nerdy Personality Attributes Scale (NAPS)

A comprehensive psychometric analysis of the Nerdy Personality Attributes Scale (NAPS), detailing its empirical development,...

September 25, 2026 • Dr. Mohammed Looti
Scales

Brand Interest (BRINT)

A comprehensive psychometric analysis of the Brand Interest (BRINT) scale developed by Zane, Smith, and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Curiosity (PRODCUR)

The Product Curiosity (PRODCUR) scale, developed by Satya Menon and Dilip Soman (2002), is a...

September 16, 2026 • Dr. Mohammed Looti