Dictionary
Affective Persuasion: The Power of Emotional Appeals
Affectively based persuasion refers to the psychological process of shifting attitudes and behaviors through emotional...
# Elaboration Likelihood Model
27 results
Dictionary
Advertisement: The Psychology of Persuasion
Explore a comprehensive academic analysis of advertising, covering its psychological underpinnings, theoretical models of persuasion,...
October 6, 2026
•
Dr. Mohammed Looti
Scales
Perceived Political Campaign Argument Strength
A psychometric review of the 4-item Perceived Political Campaign Argument Strength scale adapted by Seiders,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Involvement with the Product Category
A comprehensive psychometric guide to the Involvement with the Product Category scale, examining its theoretical...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Involvement in the Task (Processing Effort) (IITT)
Comprehensive academic profile of the Involvement in the Task (Processing Effort) (IITT) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Involvement in the Purchase Decision (IITP)
A comprehensive psychometric review of the Involvement in the Purchase Decision (IITP) scale, measuring consumer...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Involvement in the Message (Motivation) (IITM)
A comprehensive psychometric overview of the Involvement in the Message (Motivation) (IITM) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Comparison Intensity
The Comparison Intensity (CI) scale, developed by Cheris W.C. Chow and Chung-Leung Luk (2006), is...
September 17, 2026
•
Dr. Mohammed Looti
Experiments
The Elaboration Likelihood Model Experiments (Persuasion) – Richard Petty and John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model experiments, dual-process persuasion, and...
September 17, 2026
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Dr. Mohammed Looti
Scales
Attention to Ad (Brand Evaluation) (ATA)
The Attention to Ad (Brand Evaluation) (ATA) scale is a psychometric instrument developed by J....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Argument Strength
A comprehensive psychometric guide to the 3-item Argument Strength (AS) scale by Wheeler, Petty, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Ad Message Involvement (AMI)
Comprehensive academic overview of the Ad Message Involvement (AMI) scale developed by Smith, Chen, and...
September 16, 2026
•
Dr. Mohammed Looti