Scales
Attitude Toward the Brand of Beer (Cognitive) (ATTB)
A comprehensive psychometric review of the Attitude Toward the Brand of Beer (Cognitive) (ATTB) scale,...
# Dual Mediation Hypothesis
4 results
Scales
Attitude Toward the Brand in the Ad (ATTB)
A comprehensive psychometric overview of the Attitude Toward the Brand in the Ad (ATTB) scale,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Overall) (ATTA)
A comprehensive academic analysis and psychometric profile of the Attitude Toward the Ad (Overall) (ATTA)...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...
September 5, 2026
•
Dr. Mohammed Looti