Scales
Ad Information Complexity
A psychometric review of the Ad Information Complexity (ADIC) scale, a 3-item measure assessing consumer-perceived...
# Direct-to-Consumer Advertising
4 results
Scales
Effectiveness of Disease Detection (EFDD)
The Effectiveness of Disease Detection (EFDD) scale is a psychometrically validated 3-item semantic differential tool...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Information Source Importance (Mass Media Sources) (ISI)
Comprehensive academic psychometric analysis of the Information Source Importance (Mass Media Sources) (ISI) scale developed...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Information Source Importance (Internet Sources) (ISI)
A psychometric review of the Information Source Importance (Internet Sources) (ISI) scale developed by Kim...
September 17, 2026
•
Dr. Mohammed Looti