Scales
Perceived Website Interactivity (PWI)
A comprehensive psychometric review of the Perceived Website Interactivity (PWI) scale developed by Sicilia, Ruiz,...
# Digital Advertising
4 results
Scales
Advertised Product Behavioural Intention (APBI)
A detailed psychometric profile of the Advertised Product Behavioural Intention (APBI) scale developed by S....
September 16, 2026
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Dr. Mohammed Looti
Scales
Stated Personal Information Ad Targeting Acceptance (SPIAT)
The Stated Personal Information Ad Targeting Acceptance (SPIAT) scale is a 5-item psychometric instrument developed...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Competitive vs. Collaborative Orientation (CCO)
The Competitive vs. Collaborative Orientation (CCO) scale measures whether individuals habitually emphasize self-distinctiveness and rivalry...
September 12, 2026
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Dr. Mohammed Looti