Scales
Refund Claim Likelihood (RCL)
Comprehensive academic overview of the Refund Claim Likelihood (RCL) scale developed by Monika Kukar-Kinney and...
# Dhruv Grewal
4 results
Scales
Price Perception (Store Comparison) (PP)
A comprehensive academic analysis of the Price Perception (Store Comparison) scale developed by Monika Kukar-Kinney...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Low Price Guarantee Focus (Information) (LPGF)
A comprehensive academic analysis of the Low Price Guarantee Focus (Information) (LPGF) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Advertised Brand Purchase Intention Scale (WPAB)
The Advertised Brand Purchase Intention Scale (WPAB) is a psychometrically validated 3-item measure designed by...
September 12, 2026
•
Dr. Mohammed Looti