Scales

Product Retention Tendency Scale

The Product Retention Tendency (PRT) Scale, developed by Haws, Naylor, Coulter, and Bearden (2012), is...

September 11, 2026 • Dr. Mohammed Looti
Scales

Maximization Scale

A comprehensive psychometric review of the Maximization Scale (MAX) by Schwartz et al. (2002) and...

September 7, 2026 • Dr. Mohammed Looti
Scales

Consumer Self-Confidence Scale (CSC)

A psychometric review and complete test guide for the Consumer Self-Confidence Scale (CSC) developed by...

September 7, 2026 • Dr. Mohammed Looti
Scales

Rational-Experiential Inventory (REI)

A comprehensive psychometric guide to the Rational-Experiential Inventory (REI-40) developed by Pacini & Epstein, evaluating...

September 7, 2026 • Dr. Mohammed Looti
Scales

Maximisation Tendency Scale

A comprehensive academic analysis of the Maximisation Tendency Scale (MTS) developed by Nenkov et al....

September 7, 2026 • Dr. Mohammed Looti
Scales

Regulatory Mode Scale (RMS)

A comprehensive academic analysis of the Regulatory Mode Scale (RMS) developed by Kruglanski et al....

September 7, 2026 • Dr. Mohammed Looti
Scales

Maximisation Scale

A comprehensive academic analysis of the Maximisation Scale (MS) developed by Schwartz et al. (2002),...

September 7, 2026 • Dr. Mohammed Looti
Theories

Groupthink Hypothesis – Irving Janis

A comprehensive academic analysis of Irving Janis's Groupthink Hypothesis, examining its theoretical framework, antecedents, symptoms,...

September 6, 2026 • Dr. Mohammed Looti
Experiments

The Risky Shift Phenomenon – James Stoner

An exhaustive academic exploration of James Stoner's risky shift phenomenon, detailing its experimental origins, underlying...

September 6, 2026 • Dr. Mohammed Looti