Scales
Personal Customer Orientation Scale (PeKS)
Comprehensive academic profile of the Personal Customer Orientation Scale (PeKS), an 8-item psychometric instrument developed...
# Customer Orientation
13 results
Scales
Salesperson Respectfulness
Comprehensive academic psychometric profile of the Salesperson Respectfulness scale developed by Burchett, Murtha, and Kohli...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Customer Orientation of the Company (COOC)
Comprehensive academic guide and psychometric analysis of the Customer Orientation of the Company (COOC) scale...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Customer Orientation of the Salesperson (COSP)
A psychometric review of the Customer Orientation of the Salesperson (COSP) scale, measuring buyer-perceptions of...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Shift Climate Scale
The Shift Climate Scale (SHIFTCLIM) is a psychometric instrument designed to capture frontline employees' real-time...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer vs Product Orientation of Marketing/Sales Unit (CPOMS)
Comprehensive academic overview of the Customer vs Product Orientation of Marketing/Sales Unit (CPOMS) scale developed...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer Orientation of Affective Organizational System Scale (COAS)
A comprehensive academic psychometric profile of the Customer Orientation of Affective Organizational System Scale (COAS),...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer Orientation Scale (Retail Manager-Rated) (CO-R)
Comprehensive academic psychometric review of the Customer Orientation Scale (Retail Manager-Rated) (CO-R) developed by Homburg,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Perceived Functional Salesperson Orientation Scale
The Perceived Functional Salesperson Orientation Scale (PFCO) measures a customer's perception of a salesperson's task-oriented...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Customer-Oriented Retailer Attitude Scale
A psychometric review of the Customer-Oriented Retailer Attitude Scale (CORAS) developed by Roggeveen, Goodstein, and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Customer-Based Reputation Scale for Service Firms
The Customer-Based Reputation Scale for Service Firms (CBR), developed by Gianfranco Walsh and Sharon E....
September 11, 2026
•
Dr. Mohammed Looti
Scales
Selling Orientation–Customer Orientation Scale (SOCO)
An extensive academic overview of the Selling Orientation–Customer Orientation Scale (SOCO) developed by Saxe and...
September 7, 2026
•
Dr. Mohammed Looti