Scales
Certainty of the Purchase Decision
A comprehensive academic psychometric profile of the Certainty of the Purchase Decision scale (Pizzutti, Gonçalves,...
# Customer Journey
7 results
Scales
Privacy Concerns About the Website
A comprehensive psychometric guide to the Privacy Concerns About the Website scale, adapted by Aiello...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Customer Journey Effectiveness (CJE)
The Customer Journey Effectiveness (CJE) scale is a 4-item psychometric measure developed by Kuehn, Jozic,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Customer Journey: Touchpoint Thematic Cohesion (CJD-TC)
A comprehensive psychometric guide to the Customer Journey: Touchpoint Thematic Cohesion (CJD-TC) scale developed by...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Customer Journey: Touchpoint Context Sensitivity (CJD-CS)
The Customer Journey: Touchpoint Context Sensitivity (CJD-CS) scale is a 4-item psychometric instrument developed by...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Future Brand Loyalty Intention (FBLI)
The Future Brand Loyalty Intention (FBLI) scale is a validated 5-item psychometric instrument assessing consumers'...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Customer Experience Quality Scale (EXQ)
An exhaustive psychometric profile and academic review of the Customer Experience Quality Scale (EXQ) developed...
September 6, 2026
•
Dr. Mohammed Looti